How customer-centric is your company?

Custopia is the platform for analyzing and increasing your company's customer centricity. Evaluate the customer centricity of your company from the perspective of your employees and customers and increase it sustainably.

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Customer-centric design expertise in the hotel industry

Customer Metrics measures customer centricity from the internal perspective of employees and the external perspective of customers – in individual companies or as an industry comparison. The latter was recently done for the hotel industry: A joint study by Jan-Erik Baars (Managing Partner Customer Metrics and Lecturer at Lucerne University of Applied Sciences and Arts) and Lilian Roten (Design-Journey Studio) was conducted in cooperation with 14 hotels in Switzerland.

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About Custopia

The customer impact score measures the customer centricity experienced by customers. This indicator shows the real perceived customer centricity of the company. It forms the counterpart to the Customer Centricity Score to measure 360 degrees of customer centricity. If both indicators are compared, the result is the Customer Centricity Radar.

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How customer-centric is your company?

Customer-centric design expertise in the hotel industry

About Custopia

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Learnings from strong and weak sectors

What is CX?

CI-Score: measuring customer centricity from the customers’ perspective

CC-Score: the indicator of customer centricity within companies